I co-led the concepting and drove casting for a Coway 'Remix Your Life' spot, which highlighted their bidets, air purifiers and water purifiers. The video sets a dancer loose in a lived-in home, where Coway’s products sweep through in bursts of blue and leave the space looking fresher and cleaner. It turns everyday home essentials into a playful, high-energy “remix” of daily life.

Role: Associate Creative Director​

Focus: Digital Spot

Year: 2022