Maruchan
Identity, Social, Packaging, Broadcast, Video Production
A childhood and adult favorite alike, Maruchan is a staple brand that can be found in pantries across the world. Their clean, minimalist style and easy to follow recipes makes it a breeze to unleash the inner chef in all of us. Creating assets that are simplistic yet striking brought Maruchan into every social media foodie's feed.
Year: 2019-2022
Role: Associate Creative Director
Evergreen Social
From 2019 to 2022, one of my main goals was to refine and perfect Maruchan's aesthetic across all social channels. All social content was made from scratch including recipe development, photography, retouching and animation, with twelve unique and original posts being produced per month. Photographer: Jordan Layton
Ramenation
Brand Campaign
"Maruchan is a nation of ramen lovers. We live in Boise, Nashville and San Francisco. We are sriracha-wielding students and avocado-toting grandmothers. We savor each warm bowl of ramen, whether it’s our first or thousandth. But how we make this iconic dish our own is one of a kind."
For this brand campaign, Maruchan celebrated the things that make us unique and the food that brings us together. We featured different regions to uncover local tastes and preferences, swapped recipes and shared meals. Influencer and superfan partnerships with people from diverse backgrounds brought fun flavor to the campaign. Every step of the journey was documented with rich social media content, sparking conversations online and IRL. Social Illustrator/Animator: Cat Racelis
Rice Bowl Packing
Paired with Hatch Design, I was tasked with bringing a new product to life while still embodying the fun and playful branding Maruchan is known for. Involvement included concepting, photography, retouching and production.
Recipe Videos
Working with Bon Aperture Productions, we produced ten recipe videos per year to showcase across all socials and the Maruchan website. Involvement included branding guidance, storyboard refinement and on-set direction.