SportSpired Games
SportSpired Games takes players inside their favorite sports. Beneath the surface, below the hype, and closer to the action. They give them more than a place to play sports online. They give them a place to love them—and live them. They make games that are true to sport, and thus they wanted an identity that showed that heart, soul and passion.
Role: Design Director
Focus: Identity, Web
Year: 2025
Exploration Phase
The first stage of the branding process was to pinpoint the most crucial aspects of who SportSpired Games is through a 'tissue paper' session that divided the creative concepts into four buckets.
I focused on ideas around competition, unity, timelessness and community. The logos were simplistic and easily identifiable while weaving in double meanings. The wordmarks explored a range from bold to collegiate.
Refinement &
Brand Book
The refinement stage determined that the team was looking to infuse the idea of passion even deeper into the logo, so I explored 'S' shaped flames and fists as the benchmark. I then paired a strong typeface and a bold color palette to complete the finalized lockup.
Web Design
Because SportSpired Games was just beginning their journey as a company, they needed a site to attract the right crowd to build the games as soon as possible without introducing visuals of the actual gameplay. As such, we created a simplified site that hinted at the games to come, but ensured that future colleagues could apply quickly to join the team as the top priority.
